copywriting

by @coreyhaines31/marketingskills · 17.0K stars · 49.9K installs/wk · Rank #73

Expert conversion copywriting guide for creating clear, benefit-driven marketing copy for web pages.

Install

npx skills add https://github.com/coreyhaines31/marketingskills --skill copywriting

Summary

Guides you through gathering audience, product, and page-context information before writing, with optional integration of existing product marketing documentation
Emphasizes specificity, customer language, and benefit-driven messaging over features, with a quick quality checklist to catch common weaknesses
Provides page-type-specific frameworks (homepage, landing page, pricing, feature, about) and detailed CTA formulas to drive action
Includes copywriting principles (clarity over cleverness, active voice, honest claims) and voice/tone guidance to maintain brand consistency across sections